To be scene, you’ve got to be heard.

STRATEGY & PLANNING

When it comes to your marketing or communications strategy, it all starts with a well-executed plan. But sometimes, the plan changes, there was never one in the first place or it’s vanished into thin air. I can get your brand’s marketing and communication back on track with:

  • Marketing plans.

  • Brand building and brand refreshing.

  • Campaigns and content strategies.

  • Digital audits, including website and social media analysis.

COPYWRITING & EDiting

Do you have something to say, but not sure where to start? Need assistance with telling your story? Whether you’re an established business, ready to move in a new direction or in the start-up phase, I can help you with the written word. Let me put pen to paper, or fingers to keyboard so to speak. I offer a suite of copywriting and editing services including:

  • Website copywriting, specialising in search engine optimisation.

  • Social media content and eDMs.

  • Long-form content, including blogs and articles.

  • Scripts for radio and TVCs.

  • Collateral development, everything from brochures and guides to menus and packaging.

TONE OF VOICE

In a world of AI technology, it’s imperative for businesses to find and maintain their tone of voice. Think of it as your brand’s personality, its emotions, how it feels and what it stands for. I can help you explore and discover your brand's true and authentic self. Some of the areas I specialise in are:

  • Tone of voice development.

  • Tone of voice refresh.

  • Mission and vision statements.

  • Brand taglines and proposition statements.

latest projects

Allure the Salon

Website Copy
Collateral Copy
Award Entry Copy

Saddles Mount White

Website Copy
Tone of Voice

Central Coast Life & Style

Editorial

  • alyssa dunn design

    “Sophie is an absolute wizard with words! Whether she’s writing for my business or my clients, I can always trust Sophie to give the copy the dazzle it needs to get your dream customers attention. She perfectly blends strategy and smarts with storytelling — I highly recommend her services!”